TLDR
- Rivian’s stock price increased by 6.50% to $12.41, with a 7% jump on April 1, 2025
- The company plans to release cheaper R2 SUV in 2026, followed by higher-end R3 and R3X models
- Analyst Chris Pierce raised Rivian’s price target from $14 to $17, maintaining a “Buy” rating
- EV sales reached 20% of new vehicle sales in 2024, though growth is slower than expected
- Institutional sentiment is mixed with 286 investors adding shares while 309 decreased positions
Rivian Automotive continues to navigate the evolving electric vehicle market with promising developments. The company’s stock price stands at $12.41, showing a notable 6.50% increase recently.
On April 1, 2025, Rivian’s stock jumped 7% with trading volume reaching approximately $255,909,195. This movement comes amid broader industry challenges.
The electric vehicle market reached a milestone in 2024 with EV and hybrid vehicles accounting for 20% of new car and truck sales in the US for the first time. This growth represents significant progress even though it’s happening at a slower pace than initially predicted.
Traditional gas and diesel-powered vehicles fell below 80% market share for the first time in modern automotive history. These conventional models accounted for 79.8% of sales in 2024.
According to auto data firm Motor Intelligence, 1.3 million all-electric and 1.9 million hybrid vehicles were sold last year in the US. The industry faces uncertainty regarding how sales will be affected by President Trump’s potential actions and ongoing trade tensions.

Rivian’s Strategic Positioning
Rivian focuses on manufacturing premium electric vehicles while developing software and services for the entire EV lifecycle. The company currently produces the R1T electric pickup truck and R1S electric SUV.
A key technological advantage for Rivian is its versatile “skateboard” platform. This foundation can support future vehicles or potentially be licensed to other manufacturers.
The company has unveiled plans to launch the more affordable R2 SUV in 2026. This will be followed by the higher-end R3 and R3X SUVs in 2026 and 2027.
Needham analyst Chris Pierce raised his price target on Rivian from $14 to $17 on February 21. He maintained a “Buy” rating following better-than-expected fourth quarter 2024 results.
Pierce expressed confidence in Rivian’s long-term prospects as the market shifts toward electric vehicles. He highlighted high customer satisfaction and enthusiasm for the company’s products.
The upcoming R2 launch is expected to expand Rivian’s total addressable market substantially. The model’s lower price point could attract a broader customer base.
Institutional investors show mixed sentiment toward Rivian. Data indicates 286 institutional investors added shares while 309 decreased their positions in their most recent quarter.
Some notable institutional moves include UBS Group AG adding nearly 29 million shares (a 2742.8% increase) in Q4 2024. Capital International Investors added 10.8 million shares during the same period.
On the selling side, FMR LLC reduced its position by 10.4 million shares, a 27.4% decrease. Price T Rowe Associates cut its holdings by 9.1 million shares, reducing its position by 94.3%.
Wall Street analysts have generally maintained positive outlooks. Benchmark issued a “Buy” rating in December 2024.
Multiple analysts have issued price targets for Rivian in recent months. The median target from four analysts over the past six months stands at $12.50.
Recent price targets include $12.00 from RBC Capital and Truist Financial, $16.00 from Stifel Nicolaus, and $13.00 from Barclays.
Insider trading activity shows a trend of sales rather than purchases. Over the past six months, insiders made 11 trades, all of which were sales.
CEO Robert J. Scaringe sold 404,763 shares for approximately $5.4 million. Chief Financial Officer Claire McDonough sold 36,664 shares for about $506,253.
The broader EV market faces both opportunities and challenges. China remains the largest global market for electric vehicles, with sales of new energy vehicles jumping 42% to nearly 11 million units in 2024.
However, analysts from HSBC predict a sharp slowdown in China’s EV market for 2025. They forecast growth of only 20% due to industry consolidation and reduced margins for struggling companies.
HSBC’s head of China autos research, Yuqian Ding, described the current situation as “unsustainable.” Strong sales have allowed weaker firms to persist despite falling margins, but consolidation is expected to accelerate.
Rivian ranks fifth among EV stocks under $50 based on hedge fund sentiment. The company had 40 hedge fund holders as of Q4 2024, reflecting substantial institutional interest despite mixed recent trading patterns.
Editor-in-Chief of CoinCentral and founder of Kooc Media, A UK-Based Online Media Company. Believer in Open-Source Software, Blockchain Technology & a Free and Fair Internet for all. His writing has been quoted by Nasdaq, Dow Jones, Investopedia, The New Yorker, Forbes, Techcrunch & More. Contact Oliver@coincentral.com
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